October 2nd – 4th, 2016
Lake Lanier Island Resort, Buford, GA
They came from all across the country to experience amazing
riding and unmatched camaraderie. The 2nd Annual Parts Unlimited
Dealer Ride brought together dealers, vendors and Parts Unlimited
Sales Reps for two days of riding the mountains of northern Geor-
gia. Everyone involved enjoyed the company of industry friends,
new and old. Some met at last year’s inaugural Arizona ride and
mentioned how great it was to get “the gang back together again.”
This year’s event kicked off with all in attendance enjoying Ven-
dor’s Row. Dealers got to meet the participating vendors and get
the inside scoop on new and popular products, all while picking up
some great swag. They also got a chance to enter to win one of the
many giveaway drawings held throughout the event. A luau-themed
welcome reception and dinner closed the event on opening night.
The next two days were filled with time in the saddle! Each
mapped-out loop was nothing short of spectacular. The hundreds of
miles of twisty roads and the beautiful scenery of northern Georgia
around every corner made the trip a dream ride for most involved.
Capping it all off was a farewell banquet, awards ceremony,
giveaways and the excited talk about next year’s ride!
Congratulations to the 2016 Parts Ride Dealer of the Year –
BMW Motorcycles of Grand Rapids. Parts Unlimited gives a big
thank you to Gary, Susan, Nicholas, Andrea and the rest of the
crew in Michigan!